Sunday, January 17, 2010

Lexus: The Luxury Cars

Lexus is an established Japanese name along with Nissan, Honda and several others. The cars produced by the great name are not only luxurious, but also highly durable. Driving the car is an almost heavenly experience. These cars are stylish, luxurious, spacious and what not! In other words, they are a harmonious blend of quality and beauty.
Lexus maintains a strong hold over the market competing with the saloon cars and almost all types of the luxury cars produced by their European competitors. For instance, who can ignore the competition between the IS series saloon, the BMW 3 series and the Mercedes C class (albeit a new one). Lexus has designed models of luxury cars to fight the competition more than once and has been successful at it, too.
IS series has attracted quite congratulatory reviews from magazines that write on motoring. The media has not failed to notice the style, comfort and the great exterior of the series.
Besides the series specified above, there are the LS and GS series. This is here; once again, Lexus offers a tough competition to its European rivals including BMW, Mercedes and Jaguar.
Lexus knows how to compete fiercely. It employs new hybrid technology that enables the car not only to be more energy efficient, but also economical than the cars produced by its European rivals. The very name of Japan, any way, has been synonymous with technology! No wonder, the name draws a larger number of customers. Who would not like quality, comfort, and luxury – everything harmoniously combined together – and moreover, when all of this is available at an economical price as well?
It will not be improper to say that the market has almost been taken over by Lexus concerning the luxury cars. The name has established itself firmly.

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